Briefing: This Bugatti Bicycle Costs More Than A New Corolla, Naturally
Strategic angle: The bike gets a two-tone paint job that’s about as subtle as you’d expect, with Bugatti Blue doing most of the shouting.
Editorial Staff Mar 19
Supercars
Latest Supercars stories from Luxury.
Briefing: This Isn’t A Temerario STO, But It Sure Looks Like One
Strategic angle: Lamborghini's V8 hybrid supercar gets a dramatic 7Design carbon kit that pushes its styling closer to STO territory
Editorial Staff Mar 19
Briefing: Ferrari Boss: Touch Buttons Cost Half As Much As Physical Controls
Strategic angle: Despite much higher production costs, Maranello is reverting to real buttons.
Editorial Staff Mar 19
Briefing: Lamborghini Is Launching Two New Cars In 2026. An EV Will Follow
Strategic angle: After record revenue and deliveries in 2025, Lambo will roll out fresh products this year.
Editorial Staff Mar 19
Briefing: A Green Interior Is The Very Least Of This Lamborghini Revuelto’s Worries
Strategic angle: A damaged Revuelto with an unusual cabin spec could be the perfect high-risk, high-reward rebuild project.
Editorial Staff Mar 18
Briefing: Ferrari’s Newest Project In Maranello Has Absolutely Nothing To Do With Cars
Strategic angle: Ferrari employees and those around Maranello, Italy can now benefit from a brand new medical diagnostics center.
Editorial Staff Mar 15
Briefing: The Supercar Just Turned 60, But Which One Is The Greatest?
Strategic angle: The Miura turns 60, celebrating the mid-engine V12 that helped define the modern supercar and launch a debate still raging today.
Editorial Staff Mar 14
Briefing: Drivers Want F1 Race Starts To Be Safer, Ferrari Says No
Strategic angle: Ferrari's resistance to changes in race start protocols raises concerns among drivers for safety improvements.
Editorial Staff Mar 14
Briefing: Teen Flaunts Stolen Lamborghini Online Before A 16-Hour Joyride Takes A Wrong Turn
Strategic angle: A 16-year-old allegedly showed off a stolen Lamborghini on Instagram before crashing it and ending the joyride in police custody.
Editorial Staff Mar 13
Briefing: Avatr’s Electric Wagon Packs Supercar Power And A Backup Gas Engine
Strategic angle: The 06T transforms Avatr’s sedan into a sharper shooting brake, available in China as a pure EV or with a range extender.
Editorial Staff Mar 13
Briefing: Arctic Testing Reveals Gordon Murray’s Next V12 Supercar Still Has A Wild Side
Strategic angle: The GMA T.33 showcases its capabilities during winter testing, fully homologated for the US market.
Editorial Staff Mar 13
Briefing: A Supercar Built For Dirt Trails Worked Once, Lamborghini May Try It Again
Strategic angle: An off road Lamborghini supercar sounded absurd at first, but strong demand now has the idea quietly back on the table.
Editorial Staff Mar 13
Briefing: Hamilton hails Ferrari as 'macarena' rotating wing set to debut
Strategic angle: Ferrari's innovative rotating rear wing, dubbed the 'macarena', will debut at the Chinese Grand Prix, with Lewis Hamilton expressing pride in the team's early-season upgrades.
Editorial Staff Mar 12
Briefing: Ferrari Is Cooking Up A Hotter V12 SUV With A Meaner Purosangue
Strategic angle: Production could start in the second half of the year.
Editorial Staff Mar 11
Briefing: States Are Finally Cracking Down On Montana's Supercar Registration Loophole
Strategic angle: California officials emphasize that supercar owners should also bear the tax burden.
Editorial Staff Mar 11
Briefing: Two Farmers Climb Into Gordon Murray’s V12 Supercar, One Of Them Isn’t Convinced
Strategic angle: Harry Metcalfe spent more than 650 miles behind the wheel of the multi-million-dollar supercar, but his neighbor wasn’t that impressed.
Editorial Staff Mar 11
Briefing: California Looks To Close The Tax Loophole On Montana Supercar Plates Scheme
Strategic angle: It's not like these people can't afford it. They just don't want to pay into the system that helped make them rich in the first place.
Editorial Staff Mar 9